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The cornerstone of Rick's work philosophy is cross-disciplinary collaboration.
He sees a competive advantage in working toward several different project
objectives at once. The ability to keep "all applications open and running"
feeds his active mind and gives him the uncanny ability to analyze problems
quickly and from multiple perspectives.
The mantra "Form Follows Function" illustrates his belief that successful
results begin and end with an expansive understanding of all factors affecting
a project. Those realities of budget, timeline, manufacturing, merchandising,
competition, user needs, category regulations, quality assurance, product
life cycle and development resources combine to establish real-world
constraints...or reveal new opportunities. WhiteBoard's diversity of
disciplines is its client's greatest asset.
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