The $9.99 Zoom-O was an instant success, soaring off
the shelves of Target, Wal-Mart and Radio Shack.
Contributing to its fast success was WhiteBoard's
patented Try-a-Fly packaging that lets shoppers launch,
fly and catch the Zoom-O Disc while it's still in the
package, hooking potential buyers right there is the
store aisle.
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